Ancient manufacturing techniques for precious and handcrafted rugs
Our story begins in 1950 when Pietro Radici set up his rugs company “Tappetificio Nazionale Radici” with just two looms and a small spinning machine.
The company began producing rugs in an almost artisanal process, where each item is overhauled by expert hands to eliminate every little imperfection with meticulous reconstructions.
New fabrics for new horizons
After succeeding his father, Miro Radici launched the company into new and innovative products. In 1964 Radici started to produce textile accessories for cars, while 1972 was the year of the new “Sit-in” brand producing carpets for the residential market. In a short time, Sit-in carpets entered the Italian and international homes with its promise of comfort and beauty. In the early 2000s, the production of artificial turf for outdoor and sport fields was added and the company expanded its horizons overseas.
“Our 70th anniversary is the solid foundation in which to build our future, shared with our employees, our partners and our territory. This event is the ideal moment to look at new challenges with renewed enthusiasm and energy. “
Sit-in today, between tradition and innovation
Today, after more than 70 years, we close the circle and rediscover our origins with a collection of rugs and artificial turf designed to bring comfort and beauty to your home.
The experience gained over the years allows us to offer you the best quality for a design product that goes beyond the concept of a piece of furniture and turnes into a journey of emotions that fills every room with colours, scents and sensations.
Our products enrich every living space with style and personality, in full respect of nature.
Browse the gallery and dive into our Italian story, where passion, experience and innovation are woven into quality products of unique comfort.