Fall in love

Falling in love with rugs, and textiles in general, falling in love with tradition and innovation.
This is the theme of today’s article. It may sound simple but it is not at all, and these few lines will certainly not summarize a history of thousands  years old.
But I would like to "untie some knots on the subject" by trying to write down what fascinates me so much about this topic.
I will try to do it in a particular way, starting with some sentences that this site includes among its texts:
Our story begins in 1950 when Pietro Radici with two looms and a small spinning machine founded the Tappetificio Nazionale
Radici.
The company began to produce carpets in an almost artisanal process to become, in a few years, a leader in the field of
textile flooring.
Today Radici is a well-established business with a presence in 90 countries.

Since 1950, practically yesterday, from two looms.
This lines caught my eye, and do you know why?
Because Italian resourcefulness often lies in these things.
Jumping in, trying, having ideas and applying them as soon as possible, jumping into the business world, trying, investing, often putting the sleepless nights and flashes of genius that so much portray us, as Italians, in the world.
Then I continue reading the history of this company and come across this quote:
“Our 70th anniversary is the solid foundation in which to build our future, shared with our employees, our partners and our territory. This event is the ideal moment to look at new challenges with renewed enthusiasm and energy. “
Miro Radici

Our territory , firmly expresses Miro Radici.
For over 70 years, the excellence of Made in Italy.
A weaving mill born in the province of Bergamo and still strongly anchored to its origins, it almost seems that the surname "Radici" is a premonition and also a warning for the future.
Because the company looks ahead, continuously, like so many others in Italy.This is also part of the charm of our people, knowing where we come from and continuing to imagine new worlds.

Yarn, weaving, carpets, this is the core business of the company, in the 1970s-80s you can't count the miles of carpets sold all over the world, homes, hotels, airports, everywhere carpets, always carpets.
But what happens in trends when a product becomes inflated?
Competition increases, people try to cut costs and consequently reduce quality. When a product becomes "mass-market" often loses quality, the quality for which it became so coveted in the beginning.
It also happened with wallpaper to put it bluntly.
But this company never gave up and there is only one way to do it, to renew itself and believe in growth. I will not dwell on the details but if you want to go deeper here is the link for you.

Made in Italy is our pride and joy all over the world, a few lines ago I was writing to you about our resourcefulness, our courage and business sense, but I was leaving out the truest part, the essence.
Our creativity.
Always forerunners of fashion, chameleonic minds that have always adapted to the times, innovative visions where the creativity remains the beating heart.
The best schools, a strong history of craftsmanship make us truly unique.
Suffice it to say that many of our textile companies produce for fashion, for design, and for many other sectors, not adapting to the market, but proposing iconic ideas.
Like L'Opificio, a furniture textile company that also makes skirts and coats with its textures or Gucci, which started from suitcases to became the brand it is today, and so on.

I think of Sit-In, of course, which is now focusing on rugs with a simplicity and spontaneity that is almost
irreverent.
A beautiful color palette, different softnesses and sheens of yarn, from super matt to a silk effect.
Not to mention the Limited Edition Gems collection, a wonderful sculpted rug of timeless elegance, in neutral tones that are always bewitching, suitable for modern settings as well as the most classic.
And here is my "combo" for Sit-It, the Italian rug.
The Audry rug in the ivory variant, round and tone sur tone profiled.
Matching pillows in shades of green and burgundy, I can't help but include a few items I love, such as the new floor lamp by Flos, fun and easygoing, and a background coral tone that could be the color of the walls.

What do you think?
I "Fall in love" totally.

Summary and reminder:
you can dare
the real fun is achieved by mixing colors and textures
be careful to balance neutral tones with accents
there is no such thing as a perfect match, there is balance, which becomes harmony and thus perfection
never forget to choose well, investing in quality products, as our grandparents used to say, is the best savings.